Conversion tracking is essential for any publisher looking to optimize their revenue. By setting up accurate conversion tracking, you can gain crucial insights into how visitors interact with your content and ultimately convert into paying customers. Understanding which ads, posts, or landing pages drive the most conversion rates allows you to foc

Navigating the intricate of ad network pricing structures can be a daunting task for advertisers. However, by understanding the fundamental concepts, you can efficiently optimize your advertising budget and boost your return on ad spend. Ad networks typically employ various pricing models, such as impression-based pricing, per mille, and action-dr

Banner ads are a commonplace form of online advertising that typically appear at the sides of web pages. These square advertisements serve textual content to attract visiting customers. Banner ads are known for their wide reach and power to consistently advertise products or services. They frequently incorporate attractive designs and engaging call